What values do we get from media?

I dread to think about the future of this country. It's not because Gloria Macapagal Arroyo is doing a poor job as president of the country. Or that corruption has reached its worst levels since Marcos. It's because media is wasting a golden opportunity to shape our values as a society and point us in the right direction. When I speak of media, I make special reference to radio, which undoubtedly has the widest reach and influence among the traditional media.
Just listen to any broadcast in Iloilo, and you will understand where I'm coming from. We have broadcasters who don't have the rudimentary background to discuss vital public issues, and yet are able to monopolize the microphone for hours, pounding the airlanes with their convoluted logic and twisted arguments. Too often, their facts are wrong. And worse, they sensationalize "sex scandals" and leave intelligent discussion of issues to the background. For them, economic and political issues are too tough to handle, and they'd rather stick to topics with "masa" appeal.
Radio has a huge potential to shape society by affirming certain positive values in Filipinos as a people. Because of its reach, it can inspire the people to act in the right way to respond to the problems of our nation, and somehow influence us to unite. But radio thrives on controversy, in fomenting discord, in sowing intrigue, in talking about trivial matters than serious issues.
In Great Britain, the BBC has played a major role in the country's affairs for as long as it has been operating, especially during World War II, when the nation faced its greatest crisis. In the United States, radio networks spend a lot of time promoting exchanges of ideas from experts, and not nincompoop broadcasters trying to ram their distorted ideas down the throats of hapless listeners.
I don't know if we can change this.